# identity.md

## Organization Overview
- **Company Name:** Brush On Block®
- **Mission:** To provide mineral sunscreen that is easy to apply and reapply, enabling everyday skin protection.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Andrea Wetsel: Founder ([https://brushonblock.com/pages/about-us](https://brushonblock.com/pages/about-us))
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to creating practical and effective mineral sunscreen solutions, prioritizing ease of use and consistent skin protection for customers.

## Operations & Structure
- **Business Model and Operational Approach:** Direct-to-consumer sales of mineral sunscreen products, emphasizing ease of application and reapplication for daily skin protection.
- **Location(s) and Geographic Presence:** Primarily serving the US market, with online sales and shipping capabilities.
- **Key Partnerships and Affiliations:** Details forthcoming.